CRM Manager

Candidate Description

A seasoned CRM and commercial leader with over 25 years of experience spanning construction machinery, telecommunications and technology sectors. Leveraging deep expertise in a CRM platform and related ecosystems, they have guided organisations such as a Construction Machinery Company, a Telecommunications Provider and a Telecommunications Company through transformative customer-centric initiatives. Adept at aligning platform capabilities with strategic business objectives, this professional combines strong stakeholder management with a solid track record of driving adoption across sales, marketing and service functions.

Their technical acumen is demonstrated through hands-on ownership of Dynamics 365 Customer Engagement, encompassing customisations, workflow design, data governance and integration of complementary solutions including a CPQ solution, a marketing automation tool, a lead management platform, a communication service and an analytics solution. Notable successes include orchestrating long-term CRM roadmaps, implementing CPQ functionality to streamline quoting processes, and connecting enterprise-grade analytics to deliver actionable insights for executive teams. Experienced in documentation, training and mentoring, they ensure sustainable knowledge transfer and continuous improvement across user communities.

Having occupied leadership positions such as CRM Manager, Product Manager and Business Development Manager, this individual excels at synthesising technical detail with commercial imperatives to deliver measurable value. Their diverse background across construction, manufacturing, telecommunications and software vendor environments showcases adaptability and a consultative approach. By coupling strategic vision with hands-on delivery, they consistently enhance customer engagement and revenue growth, positioning organisations for sustained digital advantage.